Xia Chengan
Xia Chengan:Artificial Charisma
How to enhance one’s charm? Today, opinion leaders and Internet celebrities with five thousand to fifty thousand or even five million followers on global social media constantly pass on their tips for enhancing charisma. Content ranging from skincare, fitness, and nail care that improve one’s appearance to foreign language learning, etiquette training, and psychological healing that discover one's "inner beauty", as well as tutorials on a variety of topics, such as creating a persona, making jokes, and increasing one's leadership.
In the present-day media ecology, such behaviours and expressions about charisma are usually not spread through written words but are created, displayed, and promoted in the logic of images, either still or in motion. It is even more noteworthy that these charismatic images are not produced via traditional photography, but processed through downloading, screenshots, reposting, photoshop, collage, appropriation, and creating memes in the context of social media. These actions of acquiring images are fundamentally different from that via classical image making devices that rely on optical components—they directly jump into image consumption without the process of image production. This image making methods have been simplified or just simply ignored the pre-production and shooting steps and focused on post-production. Moreover, this post-production is different from what it used to be in the traditional sense, as it is a “post post-production”.
Nowadays, driven by charisma, the turn to “post post-production” has shaped the current image making ecology. The common ground shared between the image creator, and the viewer is that they are looking for fantasy rather than reality. The images that are wrapped by charm become more and more seductive, like a siren's song, sung by consumerism. An important feature of this process is the absence of the artist, as the image making ecology based on mobile devices and social networks is very different from what it used to be. In the past, professional visual artists, such as painters and photographers, were the most important image makers. Today, especially in nowadays China, the leading and the most influential image makers are internet celebrities and the powerful MCN companies behind them, who are very good at promoting and boosting traffic. While feeding all ends in the mass communication chain, this massive image making mechanism is turning charisma into cliché.
In response to the above phenomena, Xia Chengan, who has a background in visual communication design, combines the graphic designer's ability to apply visual culture with the contemporary artist's visionary deconstruction of the economy and society. Instead of strategically residing in the high culture and ignoring the stream of images bombarding from all around, Xia chose to participate in it with his own attitude.
Xia Chengan chooses to expose his personal visual identity by creating self-obsession through photography, conceptual art, computational imaging, and digital post-production. In his solo exhibition Xia Chengan: Artificial Charisma, we can further see how he interprets charisma by constructing images: filtered selfies generated through Kuaishou (China's second-largest short video app) templates; self-published brochures that appropriate the design of gossip magazines and propaganda slogans; classic bronze busts that idolizing the artist’s own character; the artist’s new series that draws from the stereotyped images of the socioeconomic division of labour and career anxiety; as well as the confusing character ‘Master Xia’, who’s identity is transplanted from the collectivist aesthetics of a specific era. Starting with the artist’s self-portrait, a series of works that explore different cultural phenomena intertwined with each other in this exhibition.
Every viewer can interpret these artworks in their own ways. However, I would like to raise several questions: is the artist a mirror? Is Xia Chengan the single-lens camera that captures our time and reflects the image ecology? Are his works the graphics processing units of “charisma”? Is his character real, or just an empty gesture?
In the deliberately dazzling display and installation, Xia Chengan opposes the popular "less is more" intellectual elite style and the "ice-code" fashionista style. He plays with the information implied in the images and attempts to reinterpret the possibilities of photography through his works. In this self-designed scenario, Xia Chengan constantly emphasises his “more is more” philosophy—the ultimately complicated charisma.