Anna Fox continues to explore stereotypes that have become entrenched in lifestyle magazines, that underscore contemporary aspirations, both British in specific, and by example in today’s ubiquitous consumer-driven world. As described by British photo critic Sean O’Hagan, her ‘subject matter is the ordinary and the everyday,’ but what makes the resulting images striking is how she ‘approaches it with an artist's eye for the absurd and the revealing.’ Through these works we see the photographers’ thinking about culture, gender, environment, and nature.